YourSingapore Guide app is now available for iPhone and Android users (sorry Blackberry, you are excluded again) who want to create personalized experiences of their stay in the Little Red Dot.
Available for free, the app, jointly developed by the Singapore Tourism Board and partners, American Express, Singapore Airlines and StarHub, aims to free up visitors to explore the city on the go.
It contains information on attractions, shopping deals, dining options, and events and has tools such as a location-based service that displays the attractions, products, services, and experiences that are closest to the visitors.
There’s also an interactive travel guide to search for a restaurant nearby, plan travel routes and even call for a taxi – something that is definitely needed these days in Singapore.
Visitors will also enjoy privileges provided through the partners, and can share their holiday experiences via social media platforms such as Twitter, Facebook and Foursquare.
The idea is that visitors can begin their journey by designing their desired Singapore experience on the YourSingapore website, before arrival in Singapore. Upon arrival, they can then use the services on YourSingapore Guide app.
According to the ITB World Travel Trends Report (2010/2011), as many as 40% of international travellers already own a smartphone, with more than 40% of them currently using their devices to get destination information. And as many as 37% of international leisure travellers say they use mobile social networks during their trips. Holiday photos and other content are consumed and posted online while the traveller is still at the destination.
“The prevalence of smart phones and mobile technology has created new opportunities for companies to enhance the consumer’s travel experience,” said Sophia Ng, executive director, brand & marketing at STB. “By providing travellers access to information at their fingertips wherever they travel, whenever they need, companies can help to improve the traveller experience, increase flexibility, productivity and even security.”
She said the STB aimed to stay ahead of “the evolving needs of consumers, and providing innovative solutions that will enable us to better engage and connect with them”.
As for the issue of roaming charges, visitors will have free data access when using the app with the co-branded YourSingapore StarHub Preferred Tourist Prepaid Card, which includes free IDD calls to 18 destinations and free data access within YourSingapore Guide app.
Retailing at S$15, the card comes with $18 worth of credit value and offers another 30MB of bundled local data.
Available in 4Q-2011, StarHub’s tourist WiFi will allow tourists to enjoy free wireless surfing in Changi Airport and selected hotspots throughout town.
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